Give it a product and its closest competitors. It generates competing category theses (how the product could be framed, what each puts you up against, and the tradeoffs of each) as a starting point for the framing conversation.
Takes what the product actually does and who it's competing with today.
Produces two to three distinct ways to frame it — not variations on one idea.
Each thesis comes with what it wins, what it costs, and who you're now compared to.